Tuesday, October 18, 2016

Fred Eckart Predicts AB inBev's Current Takeover Strategy

In  episode 20 of BrewingTV Fred Eckardt predicts what AB inBev is currently doing to craft beer. Essentially buying it up in order to stay relevant. Have a look starting at 15:45 and ending at 16:45, it's uncanny how on the head he hit that nail. I think 2011 is when AB inBev purchased its first craft brewery that I'm aware of, Goose Island, so this is near a completely uninformed guess as it was published in October of 2010.